Chris Willard Comms Appoints Kyle Pleva Account Director, Brand Storytelling

Chris Willard Communications (CWC) has appointed an entertainment PR veteran. Kyle Fleva Brand Storytelling Account Executive; The Hollywood Reporter You have learned.

New York-based Pleva will manage the company’s existing brand client accounts and lead media relations efforts as CWC “reorients its entire suite of services to emphasize a narrative-first approach across all clients,” the communications company says.

“Kyle has been a fantastic addition to the team,” said Willard, founder and CEO of CWC. “He brings deep relationships, keen instincts, and a calm, collaborative way of working. I’m excited to have him help lead and grow our team and capabilities in New York.”

Willard is known in the industry for his 14-year tenure at HBO. Pleva has over 15 years of media public relations experience, including senior positions at Amazon, Vice Media, and Paramount.

In 2024, as Vice’s global vice president of corporate communications, Pleva led the senior leadership team through a high-profile bankruptcy. He previously led series commercials for programs such as; yellowstone, south park, Awkwafina is Nora from Queens., RuPaul’s Drag Race and drunk history.

“I am thrilled to be joining CWC and working with Chris, a true legend in the industry,” said Pleva. “CWC’s narrative-first approach reflects where communications is headed, and we’re excited to help our clients define their stories and connect with their audiences in meaningful and lasting ways.”

Founded just two years ago, the boutique communications agency counts Fox Entertainment, BritBox, SFFILM, AI on the Lot, Avail, Jewish Film Institute and director Ben Leonberg among its current and former clients.

Willard says his company offers the following services: (Bullets taken directly from CWC presentation materials)