Thrifty and humble queen.
Singer and actress girl’s daysay Hieri gaining attention for her unexpectedly practical and thrifty lifestyle despite her wealth.
On April 22, a video about her essentials was uploaded to Cosmopolitan Korea’s official YouTube channel. In the clip, Hyeri introduced items she carries in her bag while explaining her daily habits. Going through her must-haves, Hyeri pulled out a toothbrush and a portable sterilizer.
She admitted to keeping and reusing the disposable toothbrushes provided on flights.

“You brush your teeth on the plane, right? It feels like a waste to throw it away after just one use. So even though it’s disposable, I carry it around and use it a few more times.”
Hyeri also shared how she maintains hygiene, saying she stores the toothbrush in a portable sterilizer, noting that a single charge lasts quite a long time, making it very convenient.
Despite her thrifty tendencies, Hyeri has also made notable real estate investments that have solidified her wealth. In 2022, she bought a building in Samseong-dong for ₩7.75 billion KRW (about $5.24 million USD) through a family corporation, and another in Yeoksam-dong for ₩4.39 billion KRW (about $2.97 million USD). The estimated combined capital gain from both properties exceeds ₩6.00 billion KRW (approximately $4.05 million USD).
