Human Made mark officially launched to certify AI-free movies

With the emergence of AI practitioners such as Tilly Norwood And now the latest news about Doug Limon’s upcoming AI-generated feature “Bitcoin: Killing Satoshi,” a plan intended to give filmmakers a way to celebrate human artistry both behind and in front of the camera, has begun.

The Human Made Mark, which was first established last year, appears as an identity before a verified movie and as a certified trust mark in the end credits, indicating that the project was not produced with the help of AI. The idea behind this initiative, much like Fairtrade labels on food, is to give viewers the opportunity to make decisions based on their viewing habits, and goes beyond adding a disclaimer that studios are not independently verified regarding their use of AI.

For the official launch, the initiative’s founders, William Grave and Eric Gruber, visited the site of the 29,000-year-old Pech Merle cave paintings in France, one of the world’s first human-made traces.

“It was a beautiful experience to be able to come to Pech Merle in France with my co-founder Eric and officially celebrate the launch of our trust mark here,” said Grave. “Going back to the ancient past reminds us how creativity and expression are part of human nature.”

Even before its release, The Human Made Mark had amassed early supporters from the film’s creators, including Oscar-winning production designer Tamara Deverell, three-time Oscar-nominated cinematographer Dan Laustsen, and Oscar-winning costume designers Ruth E. Carter and Deborah L. Scott. “This initiative’s mission to help protect human villages on film sets is critical to the future of our industry,” Deverell said.

To be certified, a producer, director, or production company representative must sign a legal declaration and submit evidence such as a call sheet, behind-the-scenes photos, a list of credits, and a private viewing link for the team to review. Human Made Mark claims to be the first initiative to introduce this level of verification. The current model supports both live-action and stop-motion animation production, with plans to expand certification to additional animation technologies in the future.

“We proudly set the bar high for certification,” says Gruber. “The Human Made mark is the Michelin star of human craft. By doing so, we can inspire the next generation of artists while creating a premium for human-made work. The future is not yet written. “What we do now as filmmakers, industry stakeholders and audiences can change everything.”

Aanchal Kapoor, the lawyer who set up the contractual framework behind The Human Made Mark’s verification platform, described the project as a “pioneering use of law to protect the filmmaking industry” in the face of threats posed by AI.

“In an environment of increasing AI encroachments in the creative professions, the industry is asking itself how the law can protect the arts ecosystem. As a lawyer and filmmaker, I believe the legal framework of this verification scheme defines the boundaries for AI across the creative industries – AI can be a tool used by human artists, but not at the price of displacing human artists,” he added.

The Human Made Mark recently collaborated with Kodak Film to create a visual love letter to filmmakers, released across social platforms on Valentine’s Day. The film, voiced by Bridgerton actress Ruby Barker, gained momentum with more than 200,000 views.

“When we were first approached by Human Made Mark, we looked into their work, values ​​and vision and were very excited to be involved in the project,” said Barker. “I feel it is very important to solidify my position as an artist and advocate for human-made art. Filmmaking has been a very important part of my life, and I would not be where I am today without the countless human artists who have been friends and dear companions on my acting journey.”

See the short film below.