Songdew partners with HT Media Ltd. to unveil the most comprehensive artist management program – SURGE

songdu Announced the launch of its most ambitious artist management program in partnership with HT Media Ltd. (HTML). soar We will bring great vitality to domestic indie music. As part of its 360-degree initiative, SURGE provides end-to-end support to selected indie artists so they can The next music sensation Each in their own genre.

Artist management program – SURGE, which will bring great vitality to domestic indie music

Commenting on the launch of SURGE, Songdue founder Sunil Khanna said, “The music scenario in India is undergoing a tectonic change. While the role of music in films is diminishing, many talented artists in India are creating outstanding music across a variety of genres. Artists need support now to reach their full potential. The launch of SURGE is consistent with our strategic goal to support and amplify #PureUncorruptedMusic."

As part of SURGE, select artists will receive support in social media management, launch campaign planning support and music amplification across FM Fever, Radio One, Songdew TV and other HTML and Songdew digital properties. In addition to this, our dedicated artist management team will help you get monetization opportunities.

Neeraj Saraswat, Business Manager Fever FM said, “We’ve been experiencing great interest in indie music for some time and this initiative will help selected artists get their music out to the public. We are launching this initiative in collaboration with Songdew and have selected three exciting talents as part of the program. “We will be adding more artists to the program over a period of time.”

The three artists selected after a very thorough research process include Pune-based bands. violin craftsinger-songwriter Harpreet from mumbai Tapi Project From Surat.

“This was an important moment for us to become part of SURGE, and we are thrilled to have two key stakeholders in the music industry come together to support us.” said Gaurav Kadu from Fiddlecraft. “This is a moment when our destiny changes. We are humbled that HT Media and Songdue believe in our talent.” I left a comment. Yogi, guitarist and songwriter for the band The Tapi Project.“I’m delighted to be part of this initiative. It’s great to finally see organizations like Songdew and HT supporting indie music in the true sense of the word.” said Harpreet.

“Selecting the artists to participate in the program was a very meticulous and challenging process, especially keeping in mind that there is so much talent in the country. The purpose of the program is not just to manage artists but to help them become the next music sensations, so we tracked the journey of these artists over a period of over a year and ultimately decided on the first three artists to participate in the program. We will continue to track the journey of other talented artists in collaboration with HT Media and add more talents as part of this program. future,” said Songdu’s Sunil Khanna.

Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd. and Next Mediaworks Ltd. said, "We were simply amazed by the talent of these artists. Our mission is to bring the best music to our audiences, so we are excited to bring music from incredibly talented artists to millions of listeners through our leading brands FM Fever, Radio One, Punjabi Fever and Radio Nasha, along with our digital assets. With the SURGE program, we have begun an ongoing journey to find independent artists and provide them with the right platform to grow.”

With their latest initiative, HT Media and Songdew have taken another big leap to support India’s high-potential music community and contribute to the ‘future of Indian music’.

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Hindustan Times is one of India’s leading news brands, acclaimed for consistently delivering trustworthy content across print and digital platforms. A choice trusted by over 8 million people. Print readers and $93 million Digital users who have access to clear, trusted news anytime, anywhere. The all-new Hindustan Times is a modern news brand attuned to the digital age. Readers turn to these pages daily for news, in-depth analysis and insights, and entertainment. Fever Network (operated by HT Media Ltd.) consists of four radio stations: Fever FM, Radio Nasha, Punjabi Fever and Radio One. While Fever FM and Radio Nasha are leaders in the Hindi Contemporary Hit Radio (CHR) and Retro Bollywood spaces respectively, Radio One is a pioneer in international formats. Punjabi Fever was recently launched and is the first and only Punjabi station in Delhi/NCR.

Introduction to Songdu

Songdew is a new age music company. The services provided by Songdew.com are the largest network of musicians in the United States. Over 50,000 accomplished musicians use Songdew.com to distribute, promote and monetize their music. Songdew TV, a 24/7 TV service, showcases the best of #PureUncorruptedMusic and reaches over 200 million HHs across popular DTH, cable and OTT platforms.