Songdew in partnership with HT Media Ltd. unveils the most comprehensive artist management program

Songdew in partnership with HT Media Ltd. (HTML) has announced the launch of the most ambitious Artist Management Program – TRAINING to give a big boost to Indie Music in the country. As part of the 360-degree initiative, SURGE will provide end-to-end support to select indie artists, helping them to the next music sensation in their respective genre.

Artist Management Program – SURGE to give a big boost to Indie Music in the country

Commenting on the launch of SURGE, Sunil Khanna, founder of Songdew said, “Music scenario in India is going through a structural change – On one hand the role of music in films is diminishing and on the other hand large numbers of talented artistes in India are creating outstanding music in various genres. At this time, artists need support so that they realize their full potential. The launch of SURGE is in line with our strategic goal to support and strengthen #PureUncorruptedMusic.”

As part of SURGE, selected artists will receive support in managing their social media, help them plan launch campaigns, amplify their music on FM Fever, Radio One, Songdew TV and on the other digital assets of HTML and Songdew. In addition, the dedicated artist management team will help them find income-generating opportunities.

Neeraj Saraswat, Business Head Fever FM said, “We’ve been experiencing great traction in indie music for some time now, and this initiative will help select artists take their music to the masses. We are launching this initiative in partnership with Songdew and have selected three exciting talents to be part of this program. “We will be adding more artists to this program over a period of time.”

The three artists who were selected after a very exhaustive process of vetting include Pune-based band violin artSinger and Songwriter Harpreet of Mumbai and The Tapi Project from Surat.

“It was a big moment for us to be a part of SURGE. We are very pleased to see two major stakeholders in the music industry come together to support us”, said Gaurav Kadu of Fiddlecraft. “This is a life changing moment for us, we are humbled that HT Media and Songdew believed in our talent.” commented Yogi, the guitarist and composer of the band The Tapi Project. “I’m excited to be a part of this initiative. It’s great to finally see organizations like Songdew and HT truly support indie music.” said Harpreet.

“The selection of the artists for the program was a very careful and challenging process, especially considering that there is so much talent in the country. Since the purpose of the program is not only to manage an artist but also to help them become the next music sensation, we followed the journey of these artists over a period of more than a year to finally decide on the first three artists who will be part of the HT program. artists as well and add more talent as part of this program in the future,” said Sunil Khanna from Songdew.

Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd. and Next Mediaworks Ltd. said, “We are simply amazed with the talent of these artists. As our mission is to bring the best music to our audience, we are excited to bring the music of these very talented artists to millions of our listeners through our leading brands FM Fever, Radio One, Punjabi Fever & Radio Nasha along with our digital assets. With SURGE program, we have put ourselves on an ongoing artist platform to find them on an ongoing artist platform.”

With their latest initiative, HT Media and Songdew have taken another giant leap to support India’s high-potential music community and contributed to the ‘Future of Indian Music’.

About HTML

Hindustan Times is one of India’s leading news brands acclaimed for consistently delivering credible content via its print and digital platforms. It is the trusted choice of over 8 Mn. print readers & 93 Mn. digital users for access to clear and credible news anytime, anywhere. The all new Hindustan Times is a contemporary news brand that is well poised for the digital age. Readers turn to their daily dose of news, in-depth analysis and insights and entertainment. The Fever Network (operated by HT Media Ltd.) consists of four different radio stations – Fever FM, Radio Nasha, Punjabi Fever and Radio One. While Fever FM and Radio Nasha are leaders in the Hindi Contemporary Hit Radio (CHR) and Retro Bollywood space respectively, Radio One is a pioneer in the international format. Punjabi Fever was recently launched and is the first and only Punjabi station in Delhi/NCR.

About Songdew

Songdew is a new age music company. His presentation Songdew.com is the largest network of musicians in the country. More than 50,000+ outstanding musicians distribute, promote and monetize their music through Songdew.com. Songdew TV, a 24×7 TV service showcases the best of #PureUncorruptedMusic and reaches over 200 M HHs through prominent DTH, Cable and OTT platforms.