myBillBook releases MSME song ‘Tum Kamaal Ho’ to celebrate International MSME Day

myBillBookIndia’s leading GST invoicing and accounting software by the neobanking startup FloBizyou launched an MSME song – Tum Kamaal Ho, celebrating MSMEs’ contribution to India’s growth story and helping the nation progress on the mission of Aatmanirbhar Bharat. The anthem was released by myBillBook’s brand ambassador and Bollywood’s leading actor, Mr. Manoj Bajpayee, on the occasion of MSME Day 2022, which is widely commemorated on the 27th of June every year. It essentially captures the challenges that MSMEs face in their day-to-day operations and the courage and ingenuity they display in devising innovative solutions.

Founders – From L to R: Aditya Naik, Rahul Raj and Rakesh Yadav

The four-minute national anthem video gives a glimpse into the hopes, aspirations, struggles and indomitable spirit of India’s MSMEs – such as wholesalers, distributors, small-scale manufacturers, general stores, self-owned businesses, service providers and retailers and takes the story together to express confidence in them to shape the country’s economy. The lyrics for the video are relatable as the word choice is borrowed from the daily parlance of MSME owners and the visuals show the ordinary business life proceedings and challenges of SMEs and their toughness and undying spirit to carry on.

While the new anthem introduced by myBillBook drives a larger MSME industry message, it also highlights the value digitization and technology can bring to MSMEs. The video also champions the cause of expanding MSMEs’ reach and business growth by adeptly helping them adopt new-age digital and technological tools for business acceleration. It echoes how various stakeholders, the MSME fraternity and modern platforms can come together for a sustainable future.

The video song was created in collaboration with Great Mountain Picturehouse and will be distributed digitally via streaming platforms such as YouTube and social networking platforms such as Facebook, Instagram and WhatsApp. It will also be available on music streaming platforms like Spotify, Gaana.com, Wynk and a shorter version can also be used as a caller tune.

Video link: youtu.be/9AeBcGVWvVs

Rahul Raj, Co-Founder and CEO, FloBiz said, “The MSME Anthem – Tum Kamaal Ho video is our tribute and salute to the spirit of MSMEs who strive hard every day to grow further in their business and at the same time push forward India’s Aatmanirbhar Bharat mission. At FloBiz, the International MSME Day is observed with great reverence. We have done our best to speak to the community to inspire them directly through our video and initiative. industry to take the first step to take their pursue dreams of self-reliance It remains our endeavor through our business as well as marketing campaigns to help the small scale businesses achieve accelerated growth and take as much pride in their work as we do in theirs.

Pulkit Saboo, Director – Brand Marketing, Flobiz said, “This MSME day we wanted to speak to the hearts of Indian businessmen. Awards and webinars as a concept lack newness and are empty of emotions and clearly provide no inspiration. The MSME song is a testimony that we are the true champions for MSMEs and we have tried to connect emotionally with each individual who aspires to start a business and who already has his/her own challenges. teams including the song composers, production unit and our marketing team members worked day and night with a deep sense of passion to come up with this musical and visual delight. This will effectively enhance our long term marketing and communication strategies to connect with our end customers as we sincerely hope that this song becomes their daily dose of re-energisation and reminding oneself of the fact – O Vyapaari, Tum Kamaal Ho!“

About FloBiz

FloBiz is the parent company for myBillBook designed to help SMB business owners run their operations from anywhere, anytime. It provides a secure platform for business owners to create invoices, manage inventory, collect payments, streamline accounts and receivables, track business performance and improve overall business efficiency through a simple-to-use yet powerful technology. Available on Android, iOS, web as well as offline desktop, myBillBook generates 25 critical business reports that help owners make effective business decisions. Currently available in English, Hindi, Gujarati and Tamil, the app enjoys the trust and confidence of over 65 lakh businesses and observes 10 lakh monthly active users generating monthly trade worth Rs. 12,500 Cr. on the platform.