myBillBook launches MSME Anthem ‘Tum Kamaal Ho’ to mark International MSME Day

My Bill BookIndia’s Best GST Billing and Accounting Software from a Neobanking Startup Flo BizYou have launched your MSME anthem. Tom Kamaal Lake, Celebrate the contribution of MSMEs to India’s growth story and help the country achieve its mission of Aatmanirbhar Bharat. The announcement was made by myBillBook’s brand ambassador and leading Bollywood actor Manoj Bajpayee on the occasion of the country’s MSME Day 2022, which is widely celebrated on June 27 every year. It essentially captures the challenges small businesses face in their day-to-day operations and the courage and ingenuity shown in devising innovative solutions.

Founders – Left to Right: Aditya Naik, Rahul Raj and Rakesh Yadav.

The four-minute long video of the anthem provides a glimpse into the hopes, aspirations, struggles and fortitude of India’s small and medium-sized enterprises – wholesalers, distributors, small manufacturers, general stores, self-employed people, service providers and retailers – and encapsulates their confidence in shaping the national economy. The lyrics of the video are relevant because the word choice is borrowed from the everyday expressions of MSME owners, and the video shows the daily business life procedures and challenges of small and medium enterprises, and their rigorous and indomitable spirit to keep going.

The new national anthem by myBillBook delivers a larger message to the small business industry while also highlighting the value that digitalization and technology can provide to small businesses. The video also champions the cause of expanding the influence of small businesses and business growth by helping them adopt new-age digital and technology tools to accelerate their businesses. It reflects how diverse stakeholders, MSME fraternity and modern platforms can come together for a sustainable future.

The video theme song was created in collaboration with Great Mountain Picturehouse and will be distributed digitally through streaming platforms such as YouTube and social networking platforms such as Facebook, Instagram and WhatsApp. It is also available on music streaming platforms such as Spotify, Gaana.com, and Wynk, and the shorter version can also be used as a phone caller tune.

Video link: youtu.be/9AeBcGVWvVs

Rahul Raj, FloBiz Co-Founder and CEO said, “The MSME Anthem – Tum Kamaal Ho video is our tribute and tribute to the spirit of MSMEs who work hard every day to grow further in their businesses while also driving India’s Aatmanirbhar Bharat mission. At FloBiz, International MSME Day is viewed with high respect. We have tried our best to speak directly to the community through our videos and this is a serious initiative to inspire small businesses to believe in themselves and the larger industry to take the first step in pursuing their dreams. “Our efforts remain through our business and marketing campaigns to accelerate growth and make them as proud as we are.”

Pulkit Saboo, Flobiz Brand Marketing Director said, “This MSME Day, we wanted to reach out to the hearts of Indian entrepreneurs. Awards ceremonies and webinars as a concept lack novelty, are emotionless and clearly do not provide any inspiration. The MSME anthem is proof that we are the true champions of MSME and we have attempted to connect emotionally with every individual who aspires to start a business or is already ready to take on the challenge and carve out his own destiny. Several teams including song composers, production department and marketing team members worked on it day and night with deep passion to create musical and visual delights. We offer it. We sincerely hope that this song will re-energize and remind them of their daily fact, which will effectively strengthen our long-term marketing and communication strategy to connect with our end customers – Oh Vyapaari, Tum Kamaal Ho!”

Introduction to Flobiz

FloBiz is the parent company of myBillBook, designed to help SMB business owners run their businesses anytime, anywhere. Our easy-to-use yet powerful technology provides a secure platform for business owners to create invoices, manage inventory, collect payments, streamline payables and receivables, track business performance, and improve overall business efficiency. myBillBook is available on Android, iOS, web, as well as offline desktop and generates 25 critical business reports to help owners make effective business decisions. The app is currently available in English, Hindi, Gujarati and Tamil and enjoys the trust and confidence of over 6.5 million businesses and observes 1 million monthly active users generating transactions worth Rs. 12,500 Cr. On the platform.