March Movie Star Brand Reputation Rankings announced

The Korea Business Research Institute released this month’s brand reputation rankings for film actors.

The rankings were determined by analyzing the consumer participation, media coverage, interaction and community awareness indices of 50 popular movie stars, using big data collected from February 24 to March 24.

The stars of “The King’s Warden” dominated this month’s list, with the cast of the hit movie taking all of the top six spots.

Park Ji Hoon tops the list with a staggering Brand Reputation Index of 30,861,127. Top-ranking phrases in its keyword analysis include “The King’s Warden,” “Yoo Hae Jin,” and “Danjong,” while its top related terms are “surpass,” “record,” and “tear.”

Yoo Hae Jin took second place with a brand reputation index of 25,845,330, while Yoo Ji Tae followed in third place with a score of 12,628,846.

Lee Jun Hyuk the fourth position for March with a brand reputation index of 9,537,137, and Jeon Mi Do rounded out the top five with a score of 8,070,602.

Check out the top 30 for this month below!