Flo Biza fast-growing neobank for small and medium-sized businesses in India, today announced its partnership with Padma Shri award-winning actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate outreach to the SMB segment and drive adoption of its flagship products. My Bill Book – Easy to use GST billing and accounting software – Manoj Bajpayee acts as the brand ambassador.
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Manoj Bajpayee, brand ambassador of myBillbook, and Rahul Raj, founder and CEO of FloBiz.
FloBiz is set to release its first set of commercial films on October 24, 2021, starring Manoj as a businessman, providing a satirical take on the everyday problems business owners face while running a business, especially invoicing, collection of pending receivables and inventory management. ‘Business Cor Seriously‘ The campaign highlights how digital solutions can improve the performance and drive growth of small and medium-sized businesses. The campaign, created by Tilt Brand Solutions, will be broadcast live across multiple media platforms including OTT, TV, OOH, social media, websites and mobile applications.
Commenting on the association, a famous Bollywood actor said: “Most of the products and services we consume every day are provided by our country’s small and medium-sized businesses. However, these small and medium-sized businesses have historically been underserved with dedicated digital tools and financial services. That’s why I am personally impressed by FloBiz’s mission to accelerate the growth of small and medium-sized businesses by providing technology solutions and curated services through myBillBook products. The need for digitalization, especially after the COVID-19 pandemic, is paramount for businesses, and myBillBook is easily one of the most important. It is the right application to meet this need.”
“When the FloBiz team approached me, ‘Business Cor Seriously‘The campaign idea immediately piqued my interest. The script was witty and funny, the production crew was reputable, and the company’s mission was sincere. “We are excited to work with them to promote the brand.” I added
“’Business Cor Seriously‘ The campaign is the first step in creating myBillBook’s relatable and trustworthy brand for aspiring business owners across the country. We are excited to join hands with Mr. Manoj Bajpayee and communicate our mission and product value proposition to the small business community over the next year."
"Manoj’s universal charisma and mass appeal, combined with the inspiring story of his journey from humble beginnings to critically acclaimed fame, is sure to resonate with SMBs. The team has thoroughly enjoyed working with an incredibly talented artist who brings such passion and conviction to his work.”said Rahul Raj, Co-Founder and CEO of FloBiz.
Advertising campaign link: www.youtube.com/watch?v=IDJlLZfYKj8
Shriram Iyer, Co-Founder and Chief Creative Officer, Tilt Brand Solutionshe said, “The FloBiz team has been very clear about simple things from the beginning. As a brand, they truly believe in the power of SMBs and the impact it has on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technology tools available to larger businesses and enterprises. This led us to realize that what SMB owners need is a nudge in the right direction to adopt powerful software like myBillBook to drive their businesses forward."
"In a series of three films starring Manoj Bajpayee, we agreed to launch myBillBook’s first campaign with ”.Business Cor Seriously‘ was taken as the key topic. With a stalwart like Manoj on our side, we wanted to tap into his inimitable, cynical self that we know he has. “We wanted to convey to our audience that running a business is no joke and to scale business operations, SMB owners and entrepreneurs must adopt myBillBook to successfully update their enterprise’s potential.”
Since its launch in January 2020, myBillBook has been downloaded by more than 6 million businesses to digitize invoicing, streamline bookkeeping and automate workflows. This simple yet elegant business software has over a million monthly active users who log over $1.1 billion in transactions on myBillBook each month, making it the business owner’s companion of choice. Following FloBiz’s rapid growth trajectory, the company has secured two back-to-back funds this year – a $31 million Series B led by Sequoia Capital India and US-based Think Investments in September 2021 and a $10 million Series A led by Elevation Capital and existing investors in March 2021. The company also plans to triple its engineering, product, and data teams within the next six months as it continues to develop and introduce more features in myBillBook.
All ad films featuring Manoj Bajpayee will also be released on all social channels of FloBiz and myBillBook.
for Flo Biz
FloBiz is a neobank for small and medium-sized businesses that aims to accelerate business growth through technology. Founded by IIT and BITS alumni in 2019, FloBiz is a fintech company backed by renowned investors such as Sequoia Capital India, Elevation Capital, Greenoaks Capital, Beenext, and Think Investments. The startup is pursuing its digitalization mission to contribute to building an Aatmnirbhar Bharat by solving the most pressing challenges of India’s SMB sector. FloBiz launched its flagship product, myBillBook, in early 2020 and has become one of the highest-rated business apps in India on the Google Play Store.
for My Bill Book
myBillBook is designed to help SMB owners run their operations anytime, anywhere. It is available on both mobile and desktop and provides a secure platform for business owners to record transactions and track business performance on the go. It is an ideal software for GST registered businesses where invoicing is one of the core business activities. The software can also be used by businesses looking to digitize their operations to better understand their financial health. It helps you create invoices (GST and non-GST), record purchases and expenses, maintain inventory and manage accounts payable/receivable directly from your phone or computer. The app also generates valuable business reports that help business owners make effective business decisions. myBillBook is currently available in English, Hindi, Gujarati, and Tamil.
