April Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has released this month’s brand reputation rankings for individual rookie idols!

The rankings were determined by analyzing the consumer participation, media coverage, interaction and community awareness indices of various rookie idols, using big data collected from March 2nd to April 2nd.

ILLITWonhee maintained her spot at the top of the list with a brand reputation index of 489,975, marking a 17.89 percent increase in her score since March. Top-ranking phrases in her keyword analysis included “cheeks,” “20th birthday party,” and “fourth mini-album,” while her highest related terms included “cheerful,” “effort,” and “model.” Wonhee’s positivity-negativity analysis also revealed a score of 90.71 percent positive reactions.

Meanwhile, TWS’s Dohoon maintained its position in second place with a brand reputation index of 377,082 for April.

Hearts2Hearts’ Ian jumped into third place after seeing a whopping 103.43 percent increase in his Brand Reputation Index, bringing his total score to 322,906 for the month.

KiiiKiii’s Jiyu ranked fourth with a brand reputation index of 282,996, marking a 40.77 percent increase in her score since last month.

Finally, CORTIS’s Keonho took a close fifth place with a brand reputation index of 282,265, marking an astonishing 107.33 percent increase in his score since March.

Check out the top 30 for this month below!