May Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has released this month’s brand reputation rankings for individual rookie idols!

The rankings were determined by analyzing the consumer participation, media coverage, interaction and community awareness indices of various rookie idols, using big data collected from April 5th to May 5th.

ILLIT‘s Wonhee maintained her position at the top of the list with a brand reputation index of 362,881 for May. Top-ranking phrases in her keyword analysis included “cheek fat,” “It’s me,” and “techno,” while her highest related terms included “mature,” “cute,” and “ad.” Wonhee’s positivity-negativity analysis also revealed a 92.05 percent positive response score.

Hearts2Hearts’ Ian took second place with a brand reputation index of 280,271, and CORTIS’s Keonho took third place with a score of 188,707.

TWS’s Dohoon came in a close fourth with a brand reputation index of 185,363, while his bandmate Shinyu rounded out the top five with an index of 171,957, marking a 44.05 percent increase in his score since April.

Check out the top 30 for this month below!

1. ILLIT’s Wonhee
2. Hearts2Hearts’ Ian
3. CORTIS’s Keonho
4. TWS’s Dohoon
5. TWS Shinyu
6. KiiiKiii’s Haum
7. Hearts2Hearts’ Jiwoo
8. KiiiKiii’s Kya
9. ILLIT’s Minju
10. ILLIT’s Mocha
11. Hearts2Hearts’ Stella
12. CORTIS’s Seonghyeon
13. Hearts2Hearts’ Yuha
14. MEOVV’s Anna
15. Hearts2Hearts’ A-na
16. Hearts2Hearts’ Ye-on
17. Hearts2Hearts’ Carmen
18. Hearts2Hearts’ Juun
19. CORTIS’s Juhoon
20. TWS’s Jihoon
21. KiiiKiii’s Jiyu
22. TWS’s Youngjae
23. KiiiKiii’s Leesol
24. ILLIT’s Yunah
25. BABYMONSTER’s Ahyeon
26. ifeye’s Kasia
27. BABY MONSTER’s handle
28. CORTIS’s James
29. KATSEYE’s Yoonchae
30. RESCENE’s Minami