Refrens launches built-in invoicing and accounting suite, reducing office overhead by 90%

Refrens, a global leader in billing and accounting solutions, today announced the launch of its next generation. Built-in billing and accounting suitewhich is designed to help software platforms and digital marketplaces automate billing, revenue recognition and compliance. The new solution reduces back-office overheads by up to 90%enabling businesses to scale faster and focus on growth.

L to R: Naman Sarawagi, Co-Founder, CEO, Refrens and Mohit Jain, Co-Founder and CTO, Refrens

According to industry forecasts, the global embedded finance market will exceed $580 billion by 2030, with invoicing and accounting automation playing a pivotal role in driving adoption and differentiation for digital platforms.

Mr. Naman Sarawagi, co-founder of Refrenshe said, “Today’s digital platforms demand more than payments – they require complete context-aware financial workflows. With our embedded invoicing and accounting suite, we enable platforms to deliver this seamlessly at scale. The Refrens solution stands out in a competitive market through its developer-first integration, robust global compliance framework and scalable architecture that can handle complex transactions.”

“Embedded invoicing and accounting are real game changers for digital platforms,” said Naman Sarawagi, co-founder of Refrens. He further added that the Refrens solution integrates seamlessly into existing business systems, enabling companies to deliver a unified experience to their users without diverting resources to building complex financial workflows in-house.

One of the early adopters of Refrens’ embedded suite is AiSensyIndia’s leading WhatsApp marketing and engagement platform. By incorporating Refrens’ billing and accounting technology, AiSensy has automated invoicing, onboarding and payment tracking for its rapidly growing reseller network – reducing invoicing time by 90%, reducing errors and improving efficiency.

“Embedding Refrens Billing & Accounting suite into our platform has changed the way our resellers operate,” said Gautam Rajesh Shelley, Co-Founder and CEO of AiSensy. “Features like Instant Invoice Generation, Payment Gateway Integration, Real-Time Revenue Recognition, and Automatic Reconciliation have enabled our resellers to deliver faster, more reliable service to their customers and scale their businesses with confidence.”

Refrens Embedded Suite is not limited to reseller networks, but is built to empower a wide variety of businesses, including Online marketplaces, franchise chains, SaaS products, freelance and agency management platforms.

About Refrens
Refrens is a leading accounting and business operations system that helps more than 150,000 businesses across more than 170 countries manage invoicing, accounting, payments, compliance, taxes, inventory, expenses, sales, suppliers and more.

The company has attracted investments from some of India’s most prominent technology leaders, including Anupam Mittal, founder of Shaadi.com and Shark Tank India judge, Vijay Shekhar Sharma of PayTM, Kunal Shah of CRED, Akash Sinha of Cashfree Payments, and Dinesh Agarwal, founder and CEO of IndiaMART, among others.

About AiSensy
AiSensy is India’s leading WhatsApp marketing and engagement platform, trusted by over 100,000 businesses in 57 countries. As an official WhatsApp Business Solutions partner, AiSensy empowers brands to acquire, engage and support customers at scale through AI-powered chatbots, campaign automation and integrated CRM tools. Meta recognized the company as the Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024.